From the start of the project, La Cité du Vin wanted to have a sales area worthy of its name. Although it is established in Bordeaux, this interpretation centre is an ambassador for the world of wine, and its wine cellar for the wines of the world.
The AROM group, led by Didier Oudin, won the project to set up a wine bar, a gourmet snack bar and a wine cellar. His associate Christian Messaris suggested calling on Régis Deltil to take care of the wine cellar. Successively CEO, wine merchant and Bordeaux retailer, he has surrounded himself with great names such as the oenologist Michel Rolland, to chair the cellar’s selection committee, as well as Andréas Larsson (Best Sommelier in the World 2007).
Faced with new public expectations, the wish to include this cellar in a 2.0 dynamic was an imperative. After all, if la Cité du Vin is now at the cutting edge of technology, its cellar should shine with the same brilliance.