It starts in the vatroom, with a play of light and shadow amongst the wine vats; visitors are guided onwards by a mysterious, shimmering pink light, with a hologram projected onto one of the vats. The images dance in front of the eyes, filling the vat with grapes, then with a demonstration of the fermentation process, the turning process and the running of the fermented juice.
In the next hangar, the art of blending the wine is explained - by a film projected onto glass, the main actors being Laurent Mery himself and Hubert de Boüard, the “oenologue consultant” to the chateau.
The formula works - as educative as it is entertaining. “Sometimes there aren’t even any questions” explains Anne, “everyone has understood everything, even the children sit down and watch, as though they were at the cinema”.